Tom Brady was in a Manhattan courtroom Wednesday for a hearing over his involvement in the "Deflategate" scandal.
Not long ago, packaged-goods brands were accused of being slow movers in digital. Now, that reputation is changing as more marketers enlist social media and mobile to link loyalty programs with real-world data.
Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns.
Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising model, providing consumers with credits for games, credit card points or brand samples in exchange for consuming ads or content.
A new commercial check-in mobile ad product is now available to retailers. SessionM, a Boston-based digital ad firm, developed the offering for its hundreds of clients with apps, which are now able to push rewards to consumers' smartphones.
SessionM, in conjunction with researcher Millward Brown, is releasing a study today stating that consumers react positively twice as often
Are we ever going to catch up to Asia? It’s a refrain heard far more frequently on our shores in recent years.