For the past year, the only way to get to Sesame Street—and watch new episodes featuring Elmo, Big Bird, Cookie Monster and the rest of the gang—was by subscribing to HBO, which has exclusive first-run rights to the show through 2020. But starting in September, Sprout is offering fans a new way to see two of those characters without subscribing to the premium cable network.
Iconic children's television series Sesame Street is on the move, heading to subscription-TV network HBO, in a first-of-its-kind deal.
Families and children could soon see Big Bird popping up on displays of broccoli, or Ernie next to a basket of apples.
Big Bird may have gone to Congress to push the government to preserve public broadcasting budgets, but that doesn't mean the Sesame Street character likes to be in the thick of political fights, especially political ads. Sesame Workshop has requested that Big Bird be taken out of a new ad by the Obama campaign that attacks GOP challenger Mitt Romney.