If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars. The fashion celebrity and popular Instagram personality anchors a new campaign from agencies KBS and Serviceplan, built shamelessly around the fact that she's a looker, combined with a high-speed shell game. Clad in a tight red dress and spike heels, Hadid climbs into the passenger side of one of three blue 2016 M2 Coupés, which proceed to take off. Joined by two more, the cars weave in and out of each other's lanes while tearing down a runway.
Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into something beautifully compelling.
CANNES, France—Serviceplan in Munich, Germany, walked off with its second straight Design Lions Grand Prix here tonight, winning this time for embedding a store's sustainability report on a single shopping receipt.
CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by earning the Design Grand Prix for its agency, Serviceplan in Munich, Germany.