Serviceplan

Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion celebrity and popular Instagram personality anchors a new campaign from agencies KBS and Serviceplan, built shamelessly around the fact that she's a looker, combined with a high-speed shell game.  Clad in a tight red dress and spike heels, Hadid climbs into the passenger side of one of three blue 2016 M2 Coupés, which proceed to take off. Joined by two more, the cars weave in and out of each other's lanes while tearing down a runway. 

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8

Leave it to the auteur Gus Van Sant to take some of automotive advertising's biggest clichés—self-glorifying narration over footage of a luxury car in the desert—and somehow still turn them into something beautifully compelling.

Germany’s Serviceplan Repeats as Grand Prix Winner in Design

CANNES, France—Serviceplan in Munich, Germany, walked off with its second straight Design Lions Grand Prix here tonight, winning this time for embedding a store's sustainability report on a single shopping receipt.

Solar-Powered Annual Report Honored With Design Grand Prix

CANNES, France—An Austrian solar company's solar-powered annual report, whose text and graphics can be seen only in sunlight, continued its impressive run through the advertising awards shows this year by earning the Design Grand Prix for its agency, Serviceplan in Munich, Germany.

BMW now etching its logo onto your eyelids

A recent BMW movie-theater ad in Germany burned an image of the automaker's logo on the backs of viewers' eyelids—just in case any of them didn't already associate the brand […]