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Try Keeping Your Eyes on Gigi Hadid in This Whiplash-Inducing 360° Experience From BMW

Creativity

By Gabriel Beltrone

If you lose sight of supermodel Gigi Hadid in BMW's new ad, it's probably because you're too distracted by one of the automaker's sexy new M2 sports cars.  The fashion [...]

Brand Marketing

Ad of the Day: Gus Van Sant Directs Trio of Breathtaking Spots for the BMW i8

By David Griner

Brand Marketing

Germany’s Serviceplan Repeats as Grand Prix Winner in Design

By Tim Nudd

Brand Marketing

Solar-Powered Annual Report Honored With Design Grand Prix

By Tim Nudd

Creativity

BMW now etching its logo onto your eyelids

By David Kiefaber