At a press conference at Wimbledon in July, a reporter asked Serena Williams how she felt about going down in the history books as "one of the greatest female athletes of all time." She responded simply, "I prefer the words 'one of the greatest athletes of all time.' " With just a few words, the winner of 22 Grand Slam singles titles was able to combat the subtle sexism that permeates how female athletes are treated by the media. Now, just two months later, Nike uses that moment as inspiration for its latest 60-second spot, a celebration of all that makes Williams great, timed to the U.S. Open.
The marketing side of sports is banking hard on origin stories of late. Obviously, cute babies help too.
There was a time when sports was considered a man's world—but that's ancient history now. Whether it's breaking records, influencing thinking, making money or striving past what were once thought […]
Serena Williams is visited by her younger self again in Gatorade's latest spot. Part of the brand's Olympics marketing push from TBWA\Chiat\Day in Los Angeles also features Usain Bolt, Paul George and April Ross as well as their younger selves.
It's not often that a tire company burns a path across the Internet the way Pirelli did when it took the wraps off its 2016 calendar this week.
Check out photos from Glamour’s 2015 Women of the Year Awards at Carnegie Hall in New York, CBS This Morning's celebration of 1,000 episodes, and the Victoria’s Secret Fashion Show.
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of superstars—including a reenergized U.S.
It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared the excellent Gatorade ad we wrote about on Wednesday—and who now fronts the long-form Beats By Dre spot below. So, whose spot is the real ace? Check out both ads here:
A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an adult.
The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: