Nike Calls Serena Williams the Greatest Athlete Ever in This Striking U.S. Open Ad
Creativity
At a press conference at Wimbledon in July, a reporter asked Serena Williams how she felt about going down in the history books as "one of the greatest female athletes [...]
Facetime: Magazine Parties and TV Celebrations
Brand Marketing
Check out photos from Glamour’s 2015 Women of the Year Awards at Carnegie Hall in New York, CBS This Morning's celebration of 1,000 episodes, and the Victoria’s Secret Fashion Show.
Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
Brand Marketing
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of [...]
Beats By Dre Returns Gatorade’s Serve With Its Own Flashy Serena Williams Ad
Creativity
It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared [...]
Ad of the Day: A Young Serena Williams Sees the Future in This Excellent Gatorade Spot
Brand Marketing
A new commercial from TBWA\Chiat\Day for Gatorade features tennis star Serena Williams as a young girl, when a reporter asked her what player she'd most like to emulate as an [...]
12 Intriguing Digital Marketing Stats From the Past Week
Performance Marketing
The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across: