Sephora

How Nike Is Beating Brands Like Apple and Adidas at Twitter Customer Care

Rational Interaction, a digital agency based in Seattle, last month released a study that found that 67 percent of Twitter's 310 million daily users utilize the platform for customer service.

Sephora Is Driving Mobile Sales With Tinder-Like Features and Digital Mad Libs

Sephora has led the pack in mobile beauty retailers for a few years, and now it's taking a page from games and pop culture to help re-launch the Sephora Collection—its private label brand.

These Direct-to-Consumer Brands Are Disrupting the Beauty Industry

Considering its obsession with the new and innovative, the beauty industry has remained surprisingly stagnant over the past half century, with 70 percent of the $60 billion makeup market still under the control of just 10 conglomerates. Something that has changed drastically, however, is buyer behavior.

For New York-Based Agency Kettle, Digital Is in Its DNA

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How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday

To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. 1 and Nov. 18.

How Marketers at Music Fests Are Engaging Fans on Site and Online

Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a cushy, content-rich VIP experience.Bud Light empathizes, festival fans.

Rent the Runway CEO Tells SXSW: ‘We Need to Put UPS and FedEx Out of Business’

Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd of South by Southwest.

34 Places Where You Can Start Using Your iPhone to Buy Stuff

So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list of retailers who will start accepting your iPhone as currency.

Designers’ Beauty Lines Offer Luxe on a Dime

Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.

Wexley School for Girls Is Neither a School nor Exclusively Female

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