The Effectiveness of Pop-Up Shops and Partnerships
Performance Marketing
During a recent visit to New York City, I passed through Grand Central Station. There, I saw a hotbed of shopping activity: A section of Grand Central had been converted [...]
How Nordstrom and Sephora Are Nailing Social Media Going Into Black Friday
Performance Marketing
To measure which retailers have the best momentum on social media going into the holidays, Shareablee studied 109 big-box and department store brands across Facebook, Twitter and Instagram between Nov. [...]
How Marketers at Music Fests Are Engaging Fans on Site and Online
Brand Marketing
Those tickets to Lollapalooza weren't cheap, and they didn't even come with red carpet-style perks that could help turn the upcoming Chicago show with Metallica and Paul McCartney into a [...]
Rent the Runway CEO Tells SXSW: ‘We Need to Put UPS and FedEx Out of Business’
Performance Marketing
Discussions of retail don't usually make for the most bombastic presentations, but Rent the Runway CEO Jennifer Hyman was certainly an exception as she addressed (and won over) the crowd [...]
34 Places Where You Can Start Using Your iPhone to Buy Stuff
Performance Marketing
So Apple’s best lineup of gadgets is out and its next big business is ready for launch—Apple Pay. The mobile payments service launches Monday and today Apple revealed a list [...]
Designers’ Beauty Lines Offer Luxe on a Dime
Brand Marketing
Michael Kors, Tory Burch and Marc by Marc Jacobs have found success by lowering the barrier for entry into the luxury space.