sensors Digital Why the Most Important Word in 2017 Will Be ‘Experience’ The new year always brings promise and hope with a big dash of anxiety, and my anticipation for a sneak peek at the "new" in Las Vegas for CES is usually a mix of those three feelings. Brand Marketing Going to the Movies Could Be a Fully Interactive Experience by 2020 Digital 5 Ways Marketers Are Already Putting Sensors to Work For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them. Digital Sensors Will Have a Bigger Impact on Marketing Than the Internet Did, GroupM Exec Predicts Delivering everything from increasingly sophisticated collision detection in cars to performance-enhancing data in smart fabrics in athletic apparel, sensors are ubiquitous on the CES showroom floor this year. Digital Microsoft Explains How Tech Will Reshape Home Entertainment To Microsoft's Yusuf Mehdi, the best way to understand technology is to play with it. "Be a consumer of the technology. Be out there first and use it, live it," Mehdi said today, at the ANA Masters of Marketing conference in Phoenix. "Your kids are living it now. Spend time with them and see how it's going."