NFL’s Presence Continues to Grow Among Women, and Marketers Are Taking Note
Brand Marketing
Football isn’t just for guys, and marketers are getting wise to it.
‘Self’ Magazine to Launch Fitness Product Line
Performance Marketing
FremantleMedia Enterprises, the licensing and marketing arm of the company behind shows like American Idol and The X Factor, has brokered a licensing agreement between Condé Nast and fitness equipment [...]
Condé Nast Teams Up With Fremantle of ‘Idol’ Fame
Performance Marketing
What is the rarified Condé Nast doing slumming with FremantleMedia, the company behind reality TV phenomenon American Idol?