As Amped-Up Ad, Data Privacy Laws Near, Self-Regulated Programs Matter More
Performance Marketing
As we prepare ourselves for federal (and state) legislation around privacy and advertising, it’s worth taking account of our own industry’s self-regulated programs — both those here at home and [...]
Do Consumers Love Marketing (Anymore)?
Performance Marketing
Picking up on my previous blog post, marketers have a lot of work to do, too, with consumers. Yes, we have 45-plus years of effective self-regulation on our side, and [...]
ANA’s Liodice Warns Business to Collaborate More
Brand Marketing
If there was any doubt that Washington has more influence over the ad industry than ever, just check out Bob Liodice’s opening statement before the Association of National Advertisers' annual [...]
Let’s Make a Deal
Brand Marketing
If there’s one Beltway certainty this year, it’s that the fiscal mess will not divert attention away from lawmakers and regulators spooling out even more red tape to govern the [...]