CANNES, France—The back of a conference access pass is generally pretty worthless, except as a place for organizers to sell ads. But what if that space could be used to advertise yourself?
Most startups and creative talents would be proud to pull off one successful Kickstarter. But multi-talented musician Kawehi has just wrapped up her fifth, this time bringing in 10 times her goal and scoring widespread acclaim for her cover of Nirvana's "Heart-Shaped Box." We recently caught up with Kawehi (pronounced kah-VAY-hee) and asked her what advice she has to share with those aspiring to similar levels of Kickstarter greatness. We've also sprinkled in some of her music below, which will probably go further toward explaining her success than a Q&A could. AdFreak: You've run six Kickstarter campaigns so far, and five have far exceeded your goals. The most recent, Robot Heart, brought in nearly 10 times as much money as you requested. Do you ever think you're being too conservative about what you can raise? Kawehi: Could I raise more than I ask for? With the right amount of work, and with such amazing fans/support team, probably. But I think it's important to only ask for as much as you need. A lot of people come up with some astronomical number—without doing research and proper planning. I usually make EPs, which run anywhere from three to five songs. It's a much smaller project than an entire album, hence the much smaller funding goal. I also do a lot more projects than most—it's pretty common to do one Kickstarter project a year. I usually do around three. It wouldn't feel right to me if I asked for more than I needed three times a year from my amazing fans.
The folks at Cypress Entertainment, a film production and local-advertising shop in Louisiana, produced this digestif of a commercial to convince you to dump that crappy agency you're working with.
Business cards already seem pretty retro in the world of modern networking, but here's one that manages to be both cutting-edge and vintage at the same time.
Van Wagner, the outdoor advertising company, has created billboards to advertise advertising on billboards. Catch that? It's kind of meta. When a billboard doesn't get sold, its owner can keep the old ad up, thus devaluing the space, leave the board blank or put a placeholder on it in the meantime. Van Wagner chose to go with the latter, but didn't want a simple black-on-white "Your Ad Here" sign. Instead, the company is now into its second round of posting its own curious ads on unsold billboards in New York and Los Angeles. The new ads, featuring bold colors, simple fonts and minimalist headlines (a mix of words and pictures), are fairly cryptic. They say things like, "An Apple a Day," "Cool as a Cucumber," "The Big Cheese" and "Easy as Pie." Prettier and more compelling than "Your Ad Here"? Yes. Confusing as well? Perhaps. The earlier round of ads was more straightforward, showing animals alongside single-word headlines ("Reach?" next to a giraffe, "Buzz?" next to a bee, etc.) that hinted at the power of outdoor advertising. (Those ads also included Van Wagner's logo and phone number.) The new ads are playful in a pop-art kind of way, but will they get someone to pick up the phone and beg Van Wagner for ad space? Time will tell. At the very least, they've succeeded in making me kind of hungry. More images below. Via City Room at The New York Times, which has lots more about the campaign and an interview with the creative director.
This self-promotional clip from The Ungar Group, a boutique agency in Chicago, shows what might happen if you crossed Mad Men with The Walking Dead.
BooneOakley advertises for a senior writer in this cute clip starring creative chief David Oakley, who sympathizes with interviewees who have to make up stories to explain a day's absence to their current bosses.
Animation remains the easiest way to feature both an octo-shark and a skyscraper rocket in a single advertisement. So clearly, it was the only way to go with this eye-candy-riffic recruiting spot from Wieden + Kennedy Shanghai, with direction and animation by Shotopop.