Southwest Mulls New Strategy in Creative Search
Brand Marketing
Don’t be fooled by its name. Southwest Airlines is a big national player and, with its $1 billion acquisition of AirTran, will begin to start flying to Mexico and the [...]
Ruby Tuesday Searching Again
Brand Marketing
Ruby Tuesday is in play again. Five months after naming People Ideas & Culture as its lead creative agency, the casual dining chain is seeking a new shop.
Richards Group Lands TGI Friday’s; Is CiCi’s Next?
Brand Marketing
The Richards Group has won a restaurant account—but is hungry for at least one more.
Four Shops Square Off Over Pizza Hut
Brand Marketing
MEC, the media agency for Pizza Hut, must fend off competition from two rival holding companies to keep the business.
Four Agencies Vie for CiCi’s Pizza
Brand Marketing
CiCi’s Pizza has narrowed the field in its creative and media review to four finalists.