Accounts in Review: 11 Million Reasons Why Royal Caribbean Needs Repeat Customers
Brand Marketing
The cruise line company with "Caribbean" in its name wants to own that region again. That's a key challenge for agencies pursuing Royal Caribbean's creative business, according to a request [...]
Accounts in Review: KFC Leaves FCB After a Decade-Long Run
Brand Marketing
The Chicago office of FCB had a long run on Yum Brands' KFC, but after a decade, the fast-food giant is moving on. What's interesting is the new agency, Wieden [...]
Accounts in Review: Axe Goes Off Roster for Big Global Assignment
Brand Marketing
Unilever went outside the family in its selection of 72andSunny to refresh Axe's global strategic positioning. The agency hasn't worked for Unilever before but pitched ideas that Axe's marketing leaders [...]
Accounts in Review: Unilever Launches Massive Media Review While Ameriprise Briefs Finalists
Brand Marketing
Given that Unilever spends more than $5 billion in media globally each year, any change in its media assignments will be significant. But sources don't expect decisions in this blockbuster [...]
Accounts in Review: Sears, Kmart and JCPenney Near the End of Their Agency Hunts
Brand Marketing
The new year got off to a slow start in new business, with just two major account moves this week. Pandora—the jeweler, not the online music service—named Grey and Maxus [...]
Accounts in Review: Phew! What a Busy 10 Days
Brand Marketing
When it rains, it pours. Five marketers have hired new shops for creative and media accounts in the past 10 days, starting with Johnsonville Sausage, Johnnie Walker and Golden Corral [...]