Accounts in Review: CVS’ Media Search Follows a Creative Shift
Brand Marketing
Another year, another search. Fourteen months after shifting its creative account from Arnold to BBDO, CVS is reviewing its media business. Like its 2014 search, the company is using Pile [...]
Accounts in Review: Suddenly, It’s Raining Cruise Line Searches
Brand Marketing
Agencies looking for a cruise line account suddenly have choices. If Royal Caribbean isn't inviting enough, why not give Norwegian Cruise Line a go? And since they're in play at [...]
Accounts in Review: GNC Does an About-Face in Unbundling Its Ad Business
Brand Marketing
GNC, in its decision to split its ad business among three shops, has abandoned a bundled model after just a year. In early 2014, the retailer consolidated its creative and [...]
Accounts in Review: MetLife’s Agency Review Follows a Clear Pattern
Brand Marketing
It's a classic scenario: a new marketing leader joins a company and, boom, within a few months launches a review. Such is the case at MetLife, where new global chief [...]
MetLife Wants a New Lead Creative Agency to Reinvent Its ‘Slow and Steady’ Brand
Brand Marketing
MetLife, under the direction of new global CMO Esther Lee, said it wants to reinvent the brand with a new U.S. ad agency capable of transforming "a slow and steady, [...]
Accounts in Review: Why JCPenney Pulled the Plug on Its Media Review
Brand Marketing
Never mind. After contacting outside shops, JCPenney this week pulled the plug on its media review and retained OMD, which has worked for the retailer since 2000. The decision came [...]