Sega

Sega’s Comic-Con Activation Involves a 7-Foot Alien Egg

Comic-Con kicks off on Thursday in San Diego, and brands will no doubt try to out-do one another on the premises in and around the city's Gaslamp Quarter downtown district.

Disney’s Frozen Coming to Messaging Apps in Sticker Form

Disney's Frozen is coming to messaging apps in sticker form. The animated blockbuster has been merchandised, advertised, digitized—and now there's a licensing deal to bring the characters to apps like BlackBerry Messenger and Kik.

SS+K Finds New Creative Chief at Mother

SS+K has reached into Mother to fill its top creative role.Bobby Hershfield, a creative lieutenant at Mother who worked on brands such as Target, J.C. Penney, Johnson & Johnson and Dell, next month will join SS+K as chief creative officer. Hershfield, who’ll also be a partner, fills a vacancy created by the March exit of Kash Sree, who left after just 13 months.

Put a Ring on It (or Five): Olympics-Themed Spots Soar

The opening ceremonies of the 2012 London Games aren’t set to unfold for another week, but already the competition for the best Olympics-themed advertising is starting to heat up.

Sega pioneering pee-activated urinal games

Sega is installing urinal gaming systems around Tokyo that allow you to play games with your fluids. A pressure sensor in the urinal measures the strength and location of your […]