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Sega’s Comic-Con Activation Involves a 7-Foot Alien Egg

Brand Marketing

By Christopher Heine

Comic-Con kicks off on Thursday in San Diego, and brands will no doubt try to out-do one another on the premises in and around the city's Gaslamp Quarter downtown district.

Performance Marketing

Disney’s Frozen Coming to Messaging Apps in Sticker Form

By Garett Sloane

Brand Marketing

SS+K Finds New Creative Chief at Mother

By Andrew McMains

Convergent TV

Put a Ring on It (or Five): Olympics-Themed Spots Soar

By Anthony Crupi

Creativity

Sega pioneering pee-activated urinal games

By Rebecca Cullers