What Did You Do on Data Privacy Day 2020? Do Tell Us.
Performance Marketing
Each year, Jan. 28 is known as “Data Privacy Day” in the United States and globally — also Data Protection Day in other jurisdictions. As business organizations — and marketers [...]
GDPR Leads Brands to Better CX
Performance Marketing
A year ago, most companies had no clue where all of their customer data resided, let alone whether or not it was secure. With the implementation of GDPR, and California’s [...]
Security Is Part of the Customer Experience in Marketing
Performance Marketing
As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and their personally identifiable information (PII). While consumers [...]
Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014
Performance Marketing
Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale, Calif.-based internet [...]
Faking It: Did I Cover My Tracks Well Enough?
Performance Marketing
I just happened to be at a conference this week dedicated to privacy, security and assessing risk in data flows, and casually heard stories from privacy-minded folks on some of [...]
President Obama Calls for Finding Middle Ground Around Issues Pertaining to Apple-FBI Fight
Performance Marketing
President Barack Obama appeared at South by Southwest Interactive in Austin today and weighed in on the issues that are central to the ongoing fight between Apple and the FBI. [...]