Whisper App Accused of Not Being Anonymous After All
Performance Marketing
Dark social just got darker. Indirect Snapchat leaks were only the beginning. Now, our trusted anonymous apps like Whisper aren’t so trusted after The Guardian found that the company tracks [...]
Anonymous Apps Like Whisper and Secret Have a Dark Side
Brand Marketing
An increasingly popular category of social media presents an enticing but potentially risky proposition for brands eager to reach teens and young adults. Services such as Ask.fm, Secret, Whisper and [...]
Is Your Secret Safe With ‘Secret’ App?
Performance Marketing
Hackers recently showed that Secret, the anonymous social networking app that encourages users to "speak freely," may not be so secretive after all.
This Gen Z Infographic Can Help Marketers Get Wise to the Future
Brand Marketing
We've all heard plenty about millenials (or Generation Y), those born between 1976 and 1994. But as that generation continues to age, marketers are starting to shift their attention to [...]
Mobile Branding Goes Dark
Performance Marketing
It seems counterintuitive that advertisers would be interested in anonymity-based platforms in an age of Facebook hypertargeting.
Agency’s Speakeasy Aligns With SXSW’s ‘Dark Austin’
Brand Marketing
While South by Southwest Interactive lit up Central Texas, some folks in Austin simply wanted to go dark.