ESPN Inks Dr Pepper as First Mega-Sponsor of the College Football Playoff Series
ESPN has signed on Dr Pepper as the first official Championship Partner of the College Football Playoff series, which kicks off on Jan. 1 in Pasadena and New Orleans.
Zynga Could Delay IPO Until November
Performance Marketing
More trouble for Zynga ahead of its upcoming IPO: Sources told the New York Post that the social-gaming developer, which had been planning to go public early next month,
Zynga Forced to Amend SEC Filings Ahead of IPO
Performance Marketing
Zynga is following in Groupon’s footsteps to become the second IPO-bound tech company this week to amend its Securities and Exchange Comm
Is Groupon’s Upcoming IPO in Trouble?
Performance Marketing
Groupon’s much-anticipated IPO could be in danger, according to the New York Post.
Groupon’s ‘Unusual’ Accounting Metric Draws SEC Scrutiny
Performance Marketing
Groupon is in hot water with the Securities and Exchange Commission due to a questionable accounting metric that it’s been using to market itself to investors in preparation for its [...]
DOJ Preps Subpoenas for News Corp. Probe
Performance Marketing
The U.S. Justice Department is preparing subpoenas as part of a preliminary investigation into allegations that News of the World journalists hacked into the voicemails of 9/11 victims, a government [...]