Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press Conference
Brand Marketing
Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press [...]
Derrick Coleman Writes Amazing Letter to Hearing-Impaired Girl Who Liked His Ad
Creativity
Derrick Coleman's recent ad for Duracell made him one of the most admired players in the NFL, and with one handwritten letter, he just proved he was worthy of all [...]
Adweek’s Top 5 Commercials of the Week
Brand Marketing
In this week's battle of the brands, four spots—for Guinness, Sony, Apple and Duracell—seek to strum an inspired chord within us. But a fourth, for the horror film Devil's Due, [...]
Deaf NFL Player Derrick Coleman Tells His Story in Terrific Duracell Ad
Creativity
As huge of an advertising juggernaut as the NFL is, commercials starring NFL players often feel interchangeable. Here, though, is a great piece of work from Duracell starring Derrick Coleman, [...]
Wild Card Weekend Puts Up Huge Ratings
In a season of white-knuckle finishes, the NFL’s Wild Card Weekend did not disappoint, as three of the four playoff games came down to the wire. And as the nail-biting [...]
5 New Social Media Measures of an NFL Fiasco
Performance Marketing
While Las Vegas is probably a safe bet in terms of what’s truly driving the National Football League’s sudden focus on quickly settling negotiations with it