5 Tips From Progressive’s CMO on Building a Brand That Cuts Through the Clutter
Brand Marketing
In a competitive, jam-packed category like insurance, it can be difficult to reach consumers in an interesting and relevant way. Over the years, Progressive has managed to portray itself as [...]
Marshawn Lynch Finally Talks … in Funny, Weird Ads for Skittles and Progressive
Creativity
Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words.
With Super Bowl XLIX Just Days Away, NFL Brand Perception is Down by Half
Brand Marketing
With just two weeks to Super Bowl XLIX, the National Football League is still reeling from a string of domestic abuse controversies last fall: Consumer perception of the brand is [...]
Skittles Gives a First Taste of Its Super Bowl Ad Featuring a Town Brawl
Brand Marketing
Even though Seattle Seahawks' Marshawn Lynch will have a lot of visibility on the Super Bowl playing field on Feb. 1, don't look for him in Skittles' commercial debut in [...]
24 Hours in Advertising: Tuesday, Jan. 20, 2015
Brand Marketing
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek:
Seahawks Follow Up Their Big Win With a Bigger Fail: A ‘We Shall Overcome’ MLK Tweet
Creativity
One day after their unbelievable, inspiring win over the Green Bay Packers, which sent them to the Super Bowl, the Seattle Seahawks hit rock bottom on Twitter with a tweet [...]