You know your dishwasher has been leaking for weeks now or maybe that the spin cycle on your dryer isn't quite drying your clothes as well as it used to. You've noticed the decline of your appliances, but you're trying to hold onto your fleeting moments with your 14-year-old dishwasher.
Programmatic advertisers are bullish on the holiday season, as retailers and packaged-goods companies look to hypertarget audiences more than ever.
Believe it or not, 100 variations of the same ad are not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising.
Sears Holdings has finished its long-running review of agencies for its Sears and Kmart brands, keeping Havas Worldwide and Publicis Groupe while cutting Interpublic agency FCB. In a memo sent to agency staffers Thursday, FCB Chicago CEO Michael Fassnacht and Chief Creative Officer Todd Tilford said they had anticipated the change:
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending […]
As searches for Nature Made and GlaxoSmithKline wound down this week, a global contest for American Airlines began. Nature Made hired Butler, Shine, Stern & Partners to handle its creative […]
Media reviews continue to dominate the adverting landscape, but some sizeable creative searches are bubbling up now, too. Olive Garden, a mainstay at Grey since 1996, just started a search that's […]
After months of process, marketers are taking action. This week, Coty, VF Corp. and Ragú/Bertolli sauces complete separate searches, and Priceline narrowed its focus to seven agencies in its creative […]
The media arm of Mullen Lowe is developing a reputation as a giant killer. A month after beating shops like MEC and Zenith Media to claim the media business of […]
Don't despair, creative agencies, there are pitches for you, too. Not every account review right now revolves around media. As a public service—and a needed respite from Mediapalooza 2015—Adweek below […]