Has It Has Really Been a Quarter Century?
Performance Marketing
Early search marketers literally created on-the-fly the methodologies that are still in use today. Clever developers constantly wrote and marketed new tools that would gather the data more rapidly that [...]
Are You in the Organic Search Game?
Performance Marketing
Successful organic SEO programs are in many ways like winning basketball teams. The players must know how to execute the fundamentals. They must be willing to make rapid changes of [...]
Google Misses Fourth-Quarter Earnings Despite Increased Advertising Revenue
Performance Marketing
Google's parent company Alphabet reported lower than expected earnings growth for the fourth quarter of 2016, hurt in part by a lower cost per click on advertising, even while the [...]
‘Tickle’ Content: No Feathers Needed
Performance Marketing
Marketers understand triggers, no problem. But what about tickles? Let me show you a photo of one of my homemade cupcakes. Are you hungry now? Craving something sweet?
How Pinterest Got the Full Attention of Ad Agency Execs
Performance Marketing
Pinterest is getting serious about becoming a formidable digital advertising player, and agency executives are taking notice.
To Succeed Long-Term With SEO, Focus on Relationships
Performance Marketing
While the word “best” is still a bit nebulous, Google is basically looking for rich, deep content by subject matter experts who are trustworthy and credible. To meet that description, [...]