search advertising

Pinterest Launches Auction-Based Pricing to Take on Google’s Ad Business

Pinterest is out to prove that it's a performance-driven advertising platform that can compete head-to-head with Google.

YouTube Is Doing Great With Fewer People Skipping Ads, Google Says

Google says YouTube ads are responsible for the company's lower recent ad pricing, and the mobile transition is no longer the drag it once was. Google reported earnings today, and it focused on YouTube's impact on the business.

Mobile Ads Skyrocketed 76% in 2014, Making Digital Advertising a $50 Billion Business

The digital advertising space grew 16 percent last year compared to 2013 and totaled $49.5 billion in sales, according to an Interactive Advertising Bureau report released today.

Yahoo’s Marissa Mayer Says Turnaround Still in Making

Marissa Mayer’s turnaround job at Yahoo looks farther off with its core ad business still in retreat.

Did Google CEO Larry Page Just Handle His Last Wall Street Call?

Google CEO Larry Page signaled to Wall Street today that he no longer wants to handle routine quarterly calls.

Google to Bolster Sales Measurement of Search Ads

Google wants to better demonstrate how its AdWords search promos drive sales on desktops and mobile devices.