Like a big star who undergoes a few nips and tucks before a big moment in front of millions, CBS is freshening up the CBS Sports logo before its Super Bowl 50 close-up on Sunday. The logo, which debuted in 1981, has been updated for the first time in 35 years.
In one of his first major decisions after becoming CBS Entertainment president in September, Glenn Geller tapped Late Show with Stephen Colbert—and not one of CBS's fledgling prime-time dramas like Supergirl or Limitless&
CBS Sports is making some big moves at its signature pro football studio show, signing 10-time All-Pro tight end Tony Gonzalez as an NFL Today analyst.
In a somewhat surprising turn of events, CBS appears to have outbid its broadcast competition for the rights to the new Thursday night NFL package.
With a record eight automotive brands set to air spots in CBS’ broadcast of Super Bowl XLVII, the battle for hearts and minds will be more heated than ever. But one car company has a distinct advantage over its competition.
When CBS and Turner Sports hashed out a deal to share the rights to March Madness back in April 2010, president of CBS News and Sports Sean McManus said the partnership “put us on solid financial footing for lasting profitability.” Without a cable partner, the broadcaster would have been hard pressed to renew its rights package; in shouldering half the burden, Turner not on