Brands Buy Real-Time Mobile Ads Based on the Weather
Performance Marketing
This past winter, Ace Hardware tested location-based mobile ads before and after snowstorms to pitch items like shovels and de-icers.
$7 Per Facebook Fan? Seamless Is Cool With That
Performance Marketing
Seamless is offering Facebook users, Google searchers, general Web viewers and radio listeners $7 discount codes, attempting to drum up new customers during the brutally cold days of January when [...]