Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams
Brand Marketing
Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their [...]
Screenvision to Use TV Ad Model in Movie Theaters
When TV viewing is at its lowest—such as during the summer and on weekends—people are at the movies. This puts cinema advertising company Screenvision in a unique position to woo [...]
‘Halloween’ Targets Young and Old as It Returns to Theaters After 35 Years
Creativity
There are people like me who didn't sleep for days in the fall of 1978 after seeing John Carpenter's horror classic Halloween. The first few chords of that creepy theme [...]