To Promote Its New Scream Series, MTV Is ‘Killing’ Its Audience

As MTV continues its huge promotional push on social media for the upcoming series Scream, the network has unveiled its latest method for hooking potential viewers—"killing" them.

MTV Wants to Make Millennials Scream

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday night. Featuring its top hosts and a concert by pop singer Jessie J, the network showcased what it would have to offer through the lens of the youth themselves.

MTV Orders Pilot Based on the Scream Movies

For a network that has lost nearly a quarter of its GRPs, MTV’s upfront slate is not particularly ambitious.The network on Thursday announced it has given the green light to three new series while ordering a pilot based on the four-volume horror-movie franchise, Scream.