Christmas-loving word nerds will probably enjoy this new letter-shuffling ad from Scrabble.
When it comes to telling a brand story through anagrams, Lola Madrid's new Scrabble spot tops them all.
So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff like pinch shock, tread puncture and sidewall splitting? Not if it’s real attention you want, you won’t. Better do something more interesting with that tire.