Discovery Communications Concludes Its Upfront Business
Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar.
What’s missing from this lovely DuPont ad?
Creativity
The superb miniatures (with a dash of CGI mixed in) are the main draw of this DuPont "Miracles of Science" spot by Ogilvy. I'm not sure exactly what miracles DuPont's [...]
Study finds some ads work in fast-forward
Creativity
Pretty soon, you might start noticing big fat logos popping up front and center in just about every TV ad. And you'll have two Boston College professors to thank. In [...]
Why I Don’t Trust PIB’s Ad Revenue Reports
Media Daily News reported today what most of us have been aware of, well, forever.
Physics and rap music finally joining forces
Creativity
Now that we’ve got YouTube, everyone’s a rock star, or a rap star, or some kind of media sensation. Science writer Kate McAlpine and some physics-minded friends have garnered nearly [...]