Science

What Chatbots Are Teaching Us About the Future of Marketing

Chatbots are treated like the simpletons of the artificial intelligence world, overshadowed by movie-trailer-creating Watson and its ilk, or the suggestion engines of huge etailers.

If Facebook Chatter Is Any Indication, This Will Be the Next Big Beauty Trend

For the past couple months, Adweek has worked with Facebook to look at chatter about topics that are on the cusp of blowing up on the social network, giving marketers an idea of what the next big consumer trends will be.

How Elon Musk’s Tesla Brand Has Super Charged Automotive Marketing

Some of us old enough to remember the 1980s know that Tesla used to be a hair-metal band. Others who paid attention in history class know that Telsa was, in the 1880s, the Serbian-American engineer who invented the polyphase AC generator—the mot

Has Science Finally Created a Veggie Burger You’d Mistake for the Real Thing?

If it looks like a burger, tastes like a burger and bleeds like a burger, it has to be a burger, right? Not really. Enter the Impossible Burger, a veggie substitute for the real thing invented by Patrick Brown, a biochemistry professor at Stanford.

Science and Tech Publisher Purch Bolsters E-Commerce

From Star Trek bathrobes to home planetarium gear, online publisher Purch has expanded the e-commerce offerings on two of​ ​its most popular websites—Space.com and Live Science—with more stores in the works for most of its sites.

Lego Looks to Encourage Girls to Pursue Science With New Set

Female scientists will be the focus of a new Legos set this winter, the product of a contest in which six potential new Lego sets were put to a vote via social media.

Neil deGrasse Tyson: We Must Celebrate Innovators or ‘Move Back Into the Cave’

CANNES, France—He is one of the world's only household names in the field of science, but Neil deGrasse Tyson definitely wishes that weren't the case.

How Advertising Worms Its Way Into Your Brain and Drains Your Wallet

Newsflash: Advertising is nefarious and manipulative after all.

Now You Can Tweet to a Plant. For Science.

Does talking to plants really help them grow? It's a question that, I'm sure, keeps us all awake at night. Luckily, Carmichael Lynch and the Denver Museum of Nature & Science have launched a social experiment (and marketing effort) called "Talk to a Plant," to probe this very issue.

Discovery Communications Concludes Its Upfront Business

Six weeks after securing its first commitments from advertisers for the coming TV season, Discovery Communications has put a bow on the 2013-14 upfront bazaar.