Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content.
In advance of this afternoon's upfront presentation, the Discovery networks, which include The Discovery Channel, TLC, OWN, Animal Planet, The Hub, Velocity, ID and several others, are all announcing programming deals. Keep checking this post throughout the day for updates. Okay, so (deep breath):
Facebookers, rejoice: I Fucking Love Science now has its own video series on Discovery's digital network Test Tube. IFLS's progenitor, Elise Andrew, hosts the three-minute science news roundup, and it's frankly delightful and surprisingly substantive (maybe unsurprisingly substantive if you've been following Andrew on Facebook).
On the eve of the upfront strategy sessions that he likes to characterize as “actuary meetings,” Joe Abruzzese is in a particularly expansive mood.
Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff, head of Investigation Discovery and now Destination America—the former unexpectedly a breakout hit with women in the dollar demo, the latter a bid to repurpose the unsuccessful Planet Green.