How do you sell shoppers on duck, a product that’s served in many restaurants but that many people do not feel comfortable cooking at home?
It was a long haul of judging for Sir John Hegarty, Joe Pytka and their jury teams at the Cannes Lions International Festival of Creativity last week. Hegarty's Film Lions jury watched 3,125 commercials. Pytka's Film Craft Lions jury watched 2,029. In total, they awarded three Grand Prix, along with 21 Gold Lions, 38 Silver Lions and 70 Bronze Lions.
Here's your odd celebrity commercial of the day—a new Schweppes spot directed by fashion photographer David LaChapelle and starring Uma Thurman, who can't stop huskily explaining her wanton desire to have Schweppes constantly, with anyone, anywhere.
In this ad from Mother in London, doofus Dad gets home from work to find his house—and to an oddly bloodless extent, his family—torn apart by a big cat. Don't […]