When the Chicago Cubs picked hometown agency Schafer Condon Carter to handle their marketing in 2012, the World Series was nothing but a fever dream as the team hit a low point during pro sports' longest and most infamous drought.
Schafer Condon Carter
In mobile marketing, some ad agencies partner with outside shops as needed while others build the discipline internally from scratch. The argument for using outsiders is that they’re more leading edge and can adapt quicker to changes in technology. Well, one Chicago agency is taking the outsider approach—with a twist.
Two Publicis Groupe agencies have walked away with retailer HHGregg’s advertising account, according to sources. The Chicago offices of Leo Burnett and Spark SMG will handle creative and media responsibilities, respectively, sources said. HHGregg’s media spending exceeded $105 million last year, according to Nielsen.