Scented Ads

Men’s Fitness Lets Readers Sample Scents

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages.

Billboards for New Jersey State Fair Smell Like Cotton Candy

If you think Hackensack stinks now, wait until the smell-o-riffic cotton-candy billboard trucks from the State Fair Meadowlands begin parking at malls around the northern New Jersey area. Kidding, of course.

British Gardening Magazine Unveils Scratch-and-Sniff Issue

It's no secret that the magazine business stinks these days.

Something in the Air

In 1921, Coco Chanel was preparing to take the wraps off her first commercial fragrance. She had already contracted the most renowned perfumer in Europe to create her No. 5 scent, designed the moderne bottle herself and sent samples to all the society women in Paris. But Chanel needed an extra push to help sell the fragrance at her boutique at 31 rue Cambon.

Scented Ads Move Beyond Perfume, Still a Tough Smell

Forbes just dropped a new article about the effectiveness of scented ads that boldly hypothesizes that scented ads are useful for products that smell good. The story focuses on non-perfume magazine ads.