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Men’s Fitness Lets Readers Sample Scents

Performance Marketing

By Lucia Moses

Scent-loving guys will find a bonus in the November issue of Men’s Fitness: fragrance samples in the editorial pages.

Creativity

Billboards for New Jersey State Fair Smell Like Cotton Candy

By David Gianatasio

Creativity

British Gardening Magazine Unveils Scratch-and-Sniff Issue

By David Gianatasio

Brand Marketing

Something in the Air

By Robert Klara

Creativity

Scented Ads Move Beyond Perfume, Still a Tough Smell

By David Kiefaber