The Upfront Is Alive and Well, and That’s Good for the Whole Buy-Sell Ecosystem
Independence Day has come and gone—no, I'm not just talking about the movie sequel—and the 2016 upfront marketplace will soon follow.
Earnings: Cable Helps Lift News Corp. Profits
News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing [...]
Weak Debut for Frosh Shows Dampens Q4 Scatter Chatter
While the Nielsen ratings for the first two weeks of the new broadcast season likely left a few network executives scrambling to get their Xanax refilled, the advertising marketplace itself [...]
Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping
After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a [...]
Sick Nick a Drag on Viacom Ad Sales
Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries.
GM Opts Out of Q2 Upfront Buys
General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly [...]