Justin Timberlake is a chamelion of sorts, a former boy-bander turned solo pop star turned comedic actor turned serious actor. And he multitasks quite nicely—and hilariously—in this Sauza 901 tequila ad. Not only does he star as an anthropomorphic lime, he came up with the concept and has a major stake in the business.
The sensitive hunk and the hunky cowboy are two cornerstones of American advertising. Combined, they form the ultimate housewife fantasy: a man who will rescue you from the dangers of the Wild West and then ask you about your day. (And care about the answer!)
It's shaping up to be an astonishing spring for ads on YouTube. In March, Pepsi MAX's Jeff Gordon spot screeched its way to 33 million views, or about 13 million more than 2012's most-watched spot did for the entire year. But it turned out that was indeed just a test drive.
Sauza Tequila had a major hit last year with its "Make It With a Fireman" video, starring Thomas Beaudoin—which reached No. 15 on YouTube's list of the 20 most watched ads of 2012. The Jim Beam brand had a similar campaign planned for 2013, featuring a lifeguard.
Nike, Pepsi and Volkswagen, three global marketers that are old pros at creating blockbuster video content, produced the three most-watched commercials on YouTube this year, according to the video site's 2012 Ads Leaderboard—a list of top branded spots with at least as many organic views as paid views throughout the year.
Super-manly spokesmen have been proliferating ever since the Old Spice guy first started yammering in his bath towel. The genre is getting pretty thin, but Sauza tequila comes up with a new recipe for it in this amusing spot from Euro RSCG Chicago and Supply & Demand Integrated director Matt Lenski.