Twitter Fans Make DirecTV’s New ‘Get Rid of Cable’ Ad One of the Bleakest Yet
Creativity
When you leave people to their own devices, they tend to get nihilistic. When they get nihilistic, they make darkly comic scripts for DirecTV. Case in point: the satellite-TV company's [...]
DirecTV Keeps Plugging Away at NFL Sunday Ticket Renewal
DirecTV continues to plug away at a deal that would allow it to retain the exclusive rights to the NFL Sunday Ticket package, but the satellite-TV giant said it has [...]
The Number of Blacked-Out NFL Games Dropped From 16 Last Season to Just 2
Fans and policy advocates fighting to end the NFL’s sports blackout rule may have already won—even if the rule is still on the books.
Ad of the Day: Life Gets Even Worse for Cable Customers in DirecTV’s New Horror Stories
Brand Marketing
It's been two years since DirecTV and Grey New York launched their "Cable Effects" ad campaign, detailing the strange and terrible fates that can befall cable customers. In that time, [...]
FTC Approves Nielsen Acquisition of Arbitron
The Federal Trade Commission on Friday gave Nielsen Holdings the necessary clearance to acquire Arbitron. Subject to standard closing conditions, the deal is now expected to close on Sept. 30.
Are You Ready for Some Freakball? DirecTV Tells Tall Tales in Ads From Grey
Creativity
DirecTV's NFL Sunday Ticket, which offers every game live on any digital device, turns average Joes into "the world's most powerful fans" in three goofy spots from Grey. These godlike [...]