The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point for both consumers and
DirecTV: the final frontier? A bunch of "Settlers"—a modern suburban family dressed like the cast of Little House on the Prairie—settle for cable rather than DirecTV in Grey's latest ads for the satellite service.
TV advertisers crave data—and Viacom is about to give them access to a lot more of it. In a new partnership with TiVo, Viacom will be able to use TiVo data from set-top boxes in 2.3 million households to boost Viacom Vantage, its data tool which allows advertisers to target their buys based on consumer habits.
Dish is making a play for digital advertisers to come to television, by launching a programmatic strategy, which its ad sales division, Dish Media Sales, is beta testing beginning today.
DirecTV killed its long-running Rob Lowe campaign in April after more than six months of spots in which the actor introduced
Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption from AutoHop. You can't skip ads anymore on The Big Bang Theory, folks. On the bright side, CBS is no longer suing Dish over the technology.
NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate, Storm will assume the new position immediately.
With the Supreme Court on Wednesday effectively putting the kibosh on Aereo's streaming service, CEO Chet Kanojia announced that at 11:30 a.m.
Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20 million homes, and will count nine hours of original programming—expanding to 18 by the end of December.
DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports.