5 Things You Should Know About Addressable Ads as More Dollars Shift to Digital
Brand Marketing
The momentum behind addressable TV, delivering household-specific advertising based on an advertiser-defined target—regardless of programming or time of day in both live and playback modes—has reached an important inflection point [...]
Will Dish’s AutoHop Die by Inches After the CBS Deal?
Maybe the most interesting facet of CBS' deal with Dish Network, finally reached on Saturday morning after CBS was blacked out on the company's systems Friday evening, is its exemption [...]
NBCU Appoints CFO for E! and Esquire Network
NBCUniversal announced today that it has appointed Donald C. "D.C." Storm II as CFO of E! and Esquire Network. Formerly the vp of financial planning and analysis at NBCU Corporate, [...]
Aereo Presses the Pause Button
With the Supreme Court on Wednesday effectively putting the kibosh on Aereo's streaming service, CEO Chet Kanojia announced that at 11:30 a.m.
Kevin Byrnes, VP of Ad Sales, on the Launch of Newsmax
Newsmax, a conservative news site that specializes in media watchdogging, is turning into a full-blown cable network—or rather, a satellite network. The new net launches June 16 in DirecTV's 20 [...]
AT&T in Talks to Acquire DirecTV
DirecTV and AT&T are in talks to merge, with AT&T taking a stake in the smaller company in a deal composed of both cash and shares, according to multiple reports.