Here’s the Definitive Plan for Your Week at Cannes
Brand Marketing
The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, [...]
What This Year’s Tech at CES Lacks in Innovation, It Makes Up for in Affordability
Brand Marketing
To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was [...]
Can Mobile Rule the Ad World?
Performance Marketing
For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared [...]
360i’s Sarah Hofstetter on Reaching the Top—and Staying There
Brand Marketing
CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top. It's a problem most agencies and brands would be happy to [...]
A Candid Conversation With 5 Women Leaders of Advertising and Media
Brand Marketing
Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called "Why Women Still Can't Have It All." The piece, which sparked a national debate about the impossibilities [...]
Behind the Scenes of the Adweek Women’s Issue Roundtable [Video]
Performance Marketing
Here's a sneak peek of our photo shoot and roundtable discussion with some of the most successful women in media and advertising. They recently sat down with Adweek to discuss [...]