Sarah Hofstetter

Here’s the Definitive Plan for Your Week at Cannes

The Cannes Lions International Festival of Creativity can be sensory (and scheduling) overload, whether you're a first-time attendee or a Palais pro. With so many options for things to do, […]

4 Ways to Reimagine Your Company’s Organization and Keep Pace in the Digital Age

Chief digital officer. Center of excellence. Digital by design.

360i CEO Sarah Hofstetter Shows Us Her ‘Hoffice’

As the CEO of 360i, an agency known for playful, viral campaigns—Oreo’s “Dunk in the Dark” during Super Bowl XLVII immediately comes to mind—it stands to reason that Sarah Hofstetter’s office has […]

4 Ways to Make the Most of Your First Job in Advertising

The advertising industry is ripe with opportunities for new talent. Whether you are graduating from college, worked in a different field or just have a passion for writing, storytelling, technology or even rocket science, there's a place in this business for you. 

Beyoncé Tops List of 50 Most Powerful Moms

Working Mother has released its Most Powerful Moms list just in time for Mother's Day. And in addition to a cadre of famous names ranging from Beyoncé at No. 1 […]

What This Year’s Tech at CES Lacks in Innovation, It Makes Up for in Affordability

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was that prices are dropping, which is a good thing for consumers and, ultimately, her clients.

Can Mobile Rule the Ad World?

For years, mobile was seen as a slick sideshow—the possibilities of engaging people on a platform that commands, even consumes their attention has always held great promise but also appeared doomed to disappoint.

360i’s Sarah Hofstetter on Reaching the Top—and Staying There

CANNES, France—Everyone dreams of being No. 1. But reaching the top quickly introduces a new pressure: staying on top.It's a problem most agencies and brands would be happy to have, and it's one currently being faced by 360i and its category-leading clients like Oreo, HBO and Coca-Cola.

A Candid Conversation With 5 Women Leaders of Advertising and Media

Two years ago, Anne-Marie Slaughter wrote a provocative essay in The Atlantic called "Why Women Still Can't Have It All." The piece, which sparked a national debate about the impossibilities of work-life balance, stressed that unless a profound change i

Behind the Scenes of the Adweek Women’s Issue Roundtable [Video]

Here's a sneak peek of our photo shoot and roundtable discussion with some of the most successful women in media and advertising. They recently sat down with Adweek to discuss how they achieved their rightful seat at the table and how they aim to change the business world.