SAP

Nissan’s CEO Says Apple’s Car-Making Initiative Is ‘Good News for Us’

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud.

This Agency Was Tackling Search Before Google Even Existed

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing pl

Adobe-SAP Deal Brings Ads and CRM Together

The Adobe-SAP deal announced today will likely have significant advertising, mobile marketing ramifications and customer relationship management for their brand clients.

Web Ad Exchange OpenX Adds Dentsu as Investor

Last month, the independent Web ad exchange OpenX landed a $22.5 million funding round. Now, the company has added a key new investor: Dentsu’s digital subsidiary Cyber Communications.