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Nissan’s CEO Says Apple’s Car-Making Initiative Is ‘Good News for Us’

Performance Marketing

By Christopher Heine

The topic was the Internet of Things, with a strong emphasis on smart cars and mobile devices connected to a ubiquitous data cloud.

Brand Marketing

This Agency Was Tackling Search Before Google Even Existed

By Andrew McMains

Performance Marketing

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

By Christopher Heine

Performance Marketing

Adobe-SAP Deal Brings Ads and CRM Together

By Christopher Heine

Performance Marketing

Web Ad Exchange OpenX Adds Dentsu as Investor

By Tim Peterson