Butterfinger Boldly Announces Its Return to the Super Bowl With a 12,000-Foot Skydive

Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a big and bold way.

Coke Chooses 3 WPP Agencies for Its Next Big Global Ad Campaign

Coca-Cola has named the three agencies that will create its next global campaign after inviting a total of 10 shops to pitch ideas earlier this year. Coke confirmed to Adweek that the winning shops—all WPP agencies—are Ogilvy New York,

Coca-Cola is Looking for Its Next Big Global Campaign

Coca-Cola might be looking to move away from "Open Happiness." The brand has asked 10 roster agencies to pitch ideas for Coke's next global campaign: Wieden+Kennedy in Portland, Ore.; David; Dentsu; FCB in South Africa; Martin Mercado; McCann in Madrid; Ogilvy; Santo; Sra Rushmore; and The Cyranos.  

Grey N.Y. Wins Lean Cuisine

Grey New York has won Stouffer’s Lean Cuisine’s creative business after a review that also included 360i, Santo and incumbent JWT New York, sources said.

Add Lean Cuisine to the List of Nestlé Reviews

Nestlé, beyond its searches to meet broader corporate goals, is active on the brand front as well.One of the company's core brands, Stouffer's Lean Cuisine, is reviewing its U.S. creative business, with a quartet of roster shops competing for the assignment, according to sources.

Adweek’s Top 5 Commercials of the Week

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family. Our picks this week also include a non-holiday-themed touching tale of parental love and a spot that tries to spark some home-hopping wanderlust.

Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke Life. We see a couple go through all the milestones after bringing home a baby—from sheer exhaustion to toddler mischief to the "Toys R Us has thrown up all over my house" stage.

McCann Lands Spot on Carlsberg Roster

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S.

Diesel’s space sneaker kicks Assland’s ass

Diesel's ass-themed advertising continues with this really quite distasteful "Assland" spot, which, after Ace Ventura and Assy McGee and Mr. McMahon's Ass, doesn't add anything new to the talking-butt ouvre […]

Diesel never met a butt it didn’t want to kick

Yesterday we posted the weird giant-shoe-chases-giant-ass video for Diesel sneakers. Here are more videos from that campaign, all variations on the same theme: If a butt is there, it might […]