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Butterfinger Boldly Announces Its Return to the Super Bowl With a 12,000-Foot Skydive

Brand Marketing

Butterfinger is back. Today, the brand announced its return to the Super Bowl, after sitting out last year, and the launch of its "Bolder Than Bold" campaign in, well, a [...]


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Adweek’s Top 5 Commercials of the Week

Brand Marketing

In our last contest before Christmas, brands are appealing to the true spirit of the season. Whisky? No, a different kind of cocktail: a mix of love, charity and family.  [...]

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Brilliant Coke Ad Celebrates the Agony and the Ecstasy of Early Parenthood

Creativity

In a span of 60 seconds, Coke Argentina tells a true-to-life story of the highs and lows of early parenthood in this new spot by Santo Buenos Aires for Coke [...]

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McCann Lands Spot on Carlsberg Roster

Brand Marketing

McCann Erickson has won a place on the Carlsberg Group’s advertising roster outside the U.S.

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Diesel’s space sneaker kicks Assland’s ass

Creativity

Diesel's ass-themed advertising continues with this really quite distasteful "Assland" spot, which, after Ace Ventura and Assy McGee and Mr. McMahon's Ass, doesn't add anything new to the talking-butt ouvre [...]

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Diesel never met a butt it didn’t want to kick

Creativity

Yesterday we posted the weird giant-shoe-chases-giant-ass video for Diesel sneakers. Here are more videos from that campaign, all variations on the same theme: If a butt is there, it might [...]