Santander Bank

This ‘Returnship’ Eases People’s Transition Back to Agency Jobs After Years Away

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune.

IBM Buys Silverpop as Cloud-Based Acquisitions Pool Dries Up

IBM has purchased Atlanta-based software provider Silverpop, and the arms race among tech giants is probably on its last legs when it comes to cloud-based marketing pl

Robert De Niro Is the World’s Most Obnoxious Moviegoer in This Bank Ad

Santander Bank is sparing no expense in its U.S. rebrand from Sovereign Bank. The company is reportedly spending $200 million on a rebranding campaign for signs, new furniture and carpeting at its branches, new products, upgrades to its mobile app—and of course, advertising. For the latter, it hired Robert De Niro for the amusing commercial below from Arnold, advertising its Extra 20 Checking account. De Niro has basically become a comic actor in recent years, and here he's quite good as he squirms in his seat during a Robert De Niro movie marathon. Spain-based Santander needs all the help it can get in the branding department, given its hard-to-pronounce name and low profile in the U.S. market. Credits below.