Sanrio

Marvel, Hello Kitty May Have Run Afoul Children’s Privacy Laws

Marvel and Sanrio, two of the biggest brands in the kids online marketing space, may be in violation of online children's privacy laws. According to a watchdog group, Disney's MarvelKids.com and Sanrio's Hello Kitty Carnival app fail to obtain parental consent from kids under 13 prior to tracking and collecting personal information about them.