San Diego Comic Con

Why Are So Many Major Studios Sitting Out Comic-Con This Year?

Over the years, San Diego Comic-Con, which kicks off its 46th year today, has become one of the premiere events on the entertainment calendar, as major film studios and TV networks have used it as an opportunity to plug their upcoming fare. But that tide is turning as more and more major film studios opt out of the four-day gathering of comic-book and pop-culture aficionados.

12 Intriguing Digital Marketing Stats From the Past Week

The past week has been filled with great data points about many things—particularly the dominance of Serena Williams and Apple. Here are the 12 most interesting numbers we came across:

Comedy Central Caters to Badgeless Comic-Con Dwellers With GIFs and Mini Golf

Comic-Con, which kicks off today in San Diego, is one of the hottest and hard-to-come-by tickets in the events world. So, Comedy Central is hoping to lure some of those who weren't able to score a badge.

Inside Homer Simpson’s Gigantic Head at Comic-Con

The inside of Homer Simpson’s head is filled with colorful drawings of the characters from the show named after his family, a giant video screen covering the top interior of […]

Nerd Machine Brings Nerd HQ to San Diego

Not all the action in San Diego is taking place in the city's convention center.

Hot Wheels Rolls a Life-Size Darth Vader Car Into Comic-Con

To promote its new line of Star Wars-themed character cars and die-cast ships, Hot Wheels showed up at San Diego Comic-Con this week with a life-size Darth Vader car.

The Creators of Robot Chicken Love to Play With Toys

When conjuring names for their new stop motion adult animated series, Stoopid Buddy Stoodios co-founders Matt Senreich, John "Harv" Harvatine IV, Seth Green and Eric Towner submitted 80 different titles to

Sega’s Comic-Con Activation Involves a 7-Foot Alien Egg

Comic-Con kicks off on Thursday in San Diego, and brands will no doubt try to out-do one another on the premises in and around the city's Gaslamp Quarter downtown district.

Geek & Sundry Goes Big With San Diego Comic-Con Activations

Digital entertainment company Geek & Sundry is gearing up for a jam-packed schedule during this year's San Diego Comic-Con International, starting with a hosted space where its fans can meet the network's stars and see upcoming previews.

At Comic-Con, Brands Join Forces for Big Activations

With the expenses of travel, lodging, venue rental and (of course) the challenge of outdoing your competitors, San Diego's Comic-Con is a place for strange bedfellows—and not just the couple dressed up as Bullwinkle and Slave Leia.