Huffington Post and Samsung Are Spotlighting Rio’s Untold Stories With 360° Video
Performance Marketing
While the world has been watching the greatest athletes from each country compete in the 2016 Rio Olympics, one group of journalists and creatives has been focused on finding stories [...]
Surfers Are Audacious Snails in Samsung’s Latest Paean to the Waves
Creativity
Why did the snail cross the road? To go shoot the curl, of course. This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) [...]
Ad of the Day: Samsung Combines the World’s Anthems Into One Beautiful Song for Rio 2016
Brand Marketing
The world's national anthems come together to form a song of international unity in Samsung's latest Olympics spot.
This Week’s Must-Haves: Nike’s New Self-Lacing Sneakers
Performance Marketing
This week, the Adweek staff is highlighting Nike's new self-lacing HyperAdapt sneakers, Wilson's app-connected basketball and more smart gear for the fitness buff. Take a look!
Samsung Celebrates South Sudan’s First Olympic Appearance With a Heart-Pounding Chant
Brand Marketing
Every athlete competing in the Olympic games has an incredibly inspiring story to tell, but some stories simply defy the odds.
Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing
Brand Marketing
Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known [...]