Is High Content Engagement Worth the Price?
Performance Marketing
The reaction to my last blog post caught me completely off-guard. As a marketer, I am far from perfect — and like nearly all of my readers, have an opinion [...]
The Most Engaging Brand Content of 2016, Month by Month
Brand Marketing
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but [...]
Casey Neistat’s New Drone-Powered Holiday Video Looks Like a Branded Masterpiece
Performance Marketing
Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,
This New York Shop Takes a Jazz-like Approach to Marketing and Events
Agencies
Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles
Samsung Wishes You a Happy Virtual Holiday With Gear VR Ads and Experiences
Creativity
Finally, here's a holiday ad where people aren't pretending to like the gifts they're given! There's just one catch: We really can't tell what's getting them all so wound up. [...]
NYC Kids Enjoy a Perfect Day, Thanks to Samsung, in This Relaxed W+K Ad
Creativity
If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic [...]