In rural India, people sometimes have to travel up to 50 miles just to have minor repairs made on a cell phone. Samsung is addressing this by rolling out a fleet of 535 vans to visit people who need service—and is promoting it with a heartwarming ad that's gotten more than 35 million views in less than two weeks.
Given the number of exercise-themed ads and well-toned models gracing our screens every day, it's quite easy to forget that voluntary exercise is a relatively new phenomenon.
While Samsung may have made some less than friendly headlines in 2016 thanks to concerns about exploding phones, the Korean tech powerhouse has no doubt been a leader in bringing virtual reality to the masses with its affordable Gear VR headset.
In 2015, there was a marked increase in the popularity of brand videos on YouTube. In 2016, brands took social video storytelling to another level, not only on YouTube, but […]
Casey Neistat has done it again, releasing a holiday video for Samsung today with an enormous drone that lifts and flies the stunt-minded,
Specs Who President Esther Yoon, CEO Maurice Bernstein What Media, marketing and events shop Where New York and Los Angeles
Finally, here's a holiday ad where people aren't pretending to like the gifts they're given! There's just one catch: We really can't tell what's getting them all so wound up. Samsung is hoping to create what it calls "a new holiday tradition" with a campaign called "The Gift of Galaxy," which celebrates experiences both delightful and immersive. If you've followed Samsung's many VR-related ads this year, you won't be all that surprised at what this gift entails.
If nothing else, Wieden + Kennedy Portland's new slice-of-life spot for Samsung is an upbeat expression of the mobile-device panopticon we live in. The spot follows a handful of photogenic New York City kids as they film themselves with their phones and Gear 360 cameras, and humorously introduce an older guy to virtual reality with a Gear VR headset that one kid just brought along for some reason. (There's something irksome to me about jumping into virtual reality when you're already outside.)
Is Los Angeles becoming a modern marketing utopia? With its growing combination of tech, content creators, production and agencies, the city is increasingly known as a burgeoning ad town.
Samsung has a brand emergency on its hands. After weeks of reports that its flagship Galaxy Note 7 phones were catching on fire from overheated batteries, the brand ceased production of the phone Sunday.