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Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple.

Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads

The NBA and Samsung think 360-degree ads will be a slam dunk.

Drones Are Filming Seriously Jaw-Dropping Virtual Reality Video for Brands

Ever since Twitter used drones to create buzzy six-second videos at Cannes last year, the remote-controlled devices have ditched their reputation as weird flying gizmos the military uses in favor of one as a new marketing platform.

Is Virtual Reality the Next Big Form of In-Bar Entertainment?

Would you strap on an Oculus Rift headset at your favorite bar? In the latest example of how marketers are embracing virtual reality, alcohol brands are taking branded entertainment to a new level with tech-aided events at local watering holes.

Samsung Steals the Show With Demo of New Galaxy S5

Samsung's new Galaxy S5 smartphone is off and running, with a basic demo spot showcasing the phone's features easily the most-viewed brand video on YouTube this week.