Samsung Galaxy

Q&A: How Samsung Embraced Innovation to Become a Global Master of Brand Marketing

Even Samsung's top marketing executives like Younghee Lee admit it wasn't long ago that consumers thought of the company as "boring and monotonous," a geeked-out marketer working with a little-known ad agency affiliate in an electronics world transformed by sexy brands like Apple.

Samsung’s First Galaxy S7 Ads Are Dorky, Endearing and Packed With Perfect Cameos

Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy. Hard to miss during Sunday night's Oscars telecast, the new campaign features three fast-moving and detail-rich ads, anchored by an anthem spot called "Why?" that features a cavalcade of unexpected celebrity appearances. 

When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb

The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of 54 million users who depended on motion-control technology—which game consoles from manufacturers like Sony PlaySta

Adweek’s Top 5 Commercials of the Week

Sports are a major theme of this week's roundup of the best ads, as Samsung propels fútbol into a dystopian future, ESPN uses plucky '70s walk-on Daniel "Rudy" Ruettiger to spark excitement for the College Football Playoff system (and the 2014-15 season), and Nike's Jordan Brand charms Yankees fans with a celebrity-studded tribute to retiring legend Derek Je

Ad of the Day: Samsung’s Sci-Fi Soccer Epic Reaches Its Final Chapter

Samsung Mobile's epic sci-fi soccer battle, which has been playing out in big-budget videos since last November, has finally reached its conclusion.

How Samsung and David Ortiz Roped the President Into a Promotional Selfie

Has Samsung gone selfie crazy? The smartphone maker behind the Oscar selfie tweeted 'round the world has now brought President Barack Obama unwittingly into its marketing act.

Ellen’s Selfie Scores Oscar Gold for Samsung

When Oscars host Ellen DeGeneres snapped that epic selfie with the Samsung Galaxy Note during last night's ceremony, it effectively snagged "Best Picture"—among marketers, that is.

LeBron Helps Samsung Videos Score in Another ‘Galaxy’

Samsung Galaxy can do no wrong, it seems, when joining forces with the sports world.

Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual

The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl.

Tech Brands Dominate Last Days of 2013 on YouTube

The year is almost over. So naturally, last week, a heart-tugging clip from Google compiling the most memorable moments of 2013 ruled YouTube with close to 20 million views.