Web Video’s New Buddy?
Performance Marketing
Does the exploding Web video media business need its own Buddy Media?
Salesforce Radian6 Launches Insights to Make Sense of Social Data
Performance Marketing
Like a guy looking at a double rainbow, marketers have been staring at their brands’ social data and asking themselves, “What does this mean?!” The job of CRM giant Salesforce’s [...]
Fast Chat: Salesforce Radian6’s Marcel LeBrun
Performance Marketing
CRM giant Salesforce has kept busy these past couple weeks, particularly its social analytics arm Radian6.
LinkedIn Adds New Targeting Options
Performance Marketing
Last October LinkedIn announced marketers would be able to post status updates to their company pages. Now the business-minded social network is adding the ability for marketers to pinpoint those [...]
Twitter Firehose Adds Fuel to Salesforce’s Social Play
Performance Marketing
Salesforce isn't playing around when it comes to social. Just over a week after announcing that it's buying social marketing software company Buddy Media, the CRM giant inked a deal with [...]
Salesforce Buys Buddy Media for $689 Million
Performance Marketing
Salesforce announced this morning that it is buying social media management platform Buddy Media for $689 million.