Facebook Plays Favorites Among Its Brand Partners
Performance Marketing
Facebook’s ad empire may be growing, but not everyone is sharing in the spoils. In fact, some of the social giant’s partners are quietly freaking out that they may be [...]
Oracle Buys Responsys for $1.5 Billion
Performance Marketing
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Salesforce Adds $1M Prize in Disputed Hackathon
Performance Marketing
Cloud software platform Salesforce, following a review of its contest rules, awarded two top $1 million prizes in its hackathon, which had come under intense scrutiny after the original winner [...]
Winner of Salesforce’s Hackathon Is Under Fire
Performance Marketing
The integrity of Salesforce’s hackathon event this week is being questioned after it was revealed that the winner, a former employee of the sponsor, may have built the app outside [...]
Adobe’s Bold Plans for Online Ad Business Don’t Include Advertising
Performance Marketing
Once an looming outlier, Adobe wants to play a central role in the online ad business. Despite lots of speculation, the company says it doesn’t want to get into the [...]
3rd Pick in the 2013 Marketing Cloud Acquisition Draft Is …
Performance Marketing
Tick-tock. Tick-tock. Gosh, it is almost getting boring around here waiting to see where the next selection will go. Salesforce grabbing up ExactTarget with the first selection was the first [...]