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This Startup Uses Data to Create More Cost-Effective and Eco-Friendly Food Brands

Performance Marketing

Hampton Creek, like most companies nowadays, employs data for marketing. More interestingly, the packaged-foods startup yesterday explained how it crunches the numbers to create products that are more profitable, environmentally [...]


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This Year’s Super Bowl Ads Ignored Huge Social Opportunities

Performance Marketing

A couple hours after New England beat Seattle on Sunday night, I was beat. But my exhaustion had nothing to do with the hour, the game or the fact that [...]

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70% of Marketers Will Spend More on Social Media Ads This Year

Performance Marketing

Salesforce surveyed 5,000 marketers at the end of last year on their budgets for 2015, and the software giant found that 70 percent of them plan to increase social media advertising, including [...]

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Oracle Buys Datalogix to Bolster Marketing Cloud

Performance Marketing

Oracle, which purchased digital data player Bluekai for around $400 million in February, is putting a bow on its acquisitions strategy for the year by picking up offline data powerhouse [...]

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Infographic: What Marketers Talked About Most in 2014

Performance Marketing

According to data from Salesforce, 86 percent of top marketers say building a holistic marketing approach is a top priority, but only 29 percent of companies say they actually have [...]

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Are Brands Afraid of Sharing Their Consumers’ Data With Facebook?

Performance Marketing

Facebook wants brands to know their data is safe. The social network has been on a charm offensive of sorts to assure advertisers that when they share information to buy [...]